Contents

Donkey Special Part 2

Breeding female donkeys is becoming more and more important as time passes, but its milk is still considered a niche product, despite its many and easily deducted potentials. Opening and developing new donkey farms would also mean:  Opening to an Italian and international market where, at the moment, there wouldn’t be any qualified competitors and that […]

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How Google can help our gelato shop grown

In today’s fast-evolving digital world, being visible online is essential to all kind of businesses, especially for the local ones, such as our gelato shops. There are several tools on Google which can help artisan businesses to grow online, such as: Google Maps, the map and navigation app, the Google search engine and, finally, Google […]

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The extraordinary power of artisan gelato

Too often the extraordinary power of artisan gelato gets forgotten or even given for granted, placed along one of the many – too many product that are now available on the market: a food offer strongly focused on creating needs instead of satisfying them. An offer focused on producing what one would wish to have, […]

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Clientele’s analysis: A target oriented approach

How many gelato shops do a clientele’s analysis, and how many gelatieri really know their clients? Using the concept of target in gelato-making can lead to great results, both in gaining new clients and in building consumer loyalty with the ones they already have. Talking about target in our industry, learning to categorize and understand […]

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Donkey Milk: Part 1

Ever since its domestication, which happened in 5000 B.C., the donkey has always been used as a means of transport: everything was moved around on donkeys’ backs, from agricultural to artisan products, thus gaining the name of beast of burden. At the same time, donkeys were a labor force: they made the press and mill […]

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Toffee gelato with a pecan cremino cover and caramel crumble

During this test we tried for our readers some recipes by Rubicone, one of the best- known companies in the industry, founded in 1959. In particular, we focused on a “ready to use” base, which guarantees ease of use while maintaining a good quality. Rubicone is one of the oldest and best-known companies in the […]

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Pokémon MEC3

Spreading the love for artisan gelato is a still-present and well-rooted ideal in out industry, perfectly presented by the major companies. One of such companies, that has its roots in this exact same ideal and that made it into its main mission, is MEC3, a leading company in the production of ingredients for gelato and […]

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Vegan and genuine; Plant-based Comprital base

We have tested for you the excellent natural base produced by Comprital, which we have used together with an hazelnut TGT paste in order to get an excellent result. Comprital’s Research and Development sector, knowing full well that it is a necessity to work respecting the environment, created an innovative natural base, being environmentally sustainable, […]

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Trolls Leagel

Colorful, fun, tasty: these are the main features of the new product “Trolls gelato”, by San Marino’s company Leagel, which, for more than thirty years has been active in gelato industry, introducing us to first-rate ingredients and products made with traditional recipes and using the best production technology. Inspired by the most famous band of […]

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