Climate change is one of the most urgent challenges of the 21st century, and its impact on water availability is becoming more obvious by the day. In this context, sustainable water management is a strategic priority for Italy, requiring a coordinated, systemic approach to ensure global water security. The real question we need to ask […]
The cocktail, a popular invention for consuming preparations aimed at improving the perceptions of available raw materials, is simultaneously an icon of sociability. Its structure allows the use of any material that can confer pleasantness and, today, even extravagance to a drink. The cocktail was most likely born in the Caribbean, around 1650, after the […]
Milk, as we have seen, is defined by legislation as the product obtained from the regular, complete, and uninterrupted milking of animals in good health and nutrition and in correct lactation (Dir. EEC 92/46 of 1992). It is a white and opalescent liquid of complex and variable composition depending on various parameters, including breed and […]
“The human being has roots. To have roots is perhaps the most important and least recognized need of the human soul.” Simone Weil Every summer, right on schedule like a ritual we’d gladly skip, the media assault on artisan gelato comes back. From general newspapers to lifestyle portals, from women’s magazines to morning shows the ones expertly […]
For many gelatieri, winter is the perfect time for a well-deserved pause after an intense season. The shutters are closed, the laboratories silent, the desire to relax high, but what do we do with the socials of our gelato shop? Should online communication follow the same rhythm as the gelato shop‘s, temporarily closing down, or […]
Following the article titled “The secret to stay competitive in an evolving world of artisan gelato”, here we‘d like to explore some strategic elements that a gelatiere must know and master in order to stay competitive in a constantly and rapidly changing market. Paying particular attention to the emerging diets, we are going to explore […]
As Walt Disney, a genius of fantasy, said “You can dream, create, design and build the best place in the world…but in order to make the dream come true, you need people”. And starting from this quote, I’d like to share with you some considerations about the enormous changes that are reshaping the productive and distribution […]
IMPOSSIBLE TO BE WITHOUT The Dubai Chocolate trend continues to grow, driven by consumers who are increaSingly curious and eager to experiment with new flavours, surprising textures, and original combinations. This trend values creativity and quality, inspiring MEC3 to go further and to present an evolution that’s, if possible, even more delicious and surprising, with Dubai […]
Belgian waffle Flour 1 kg Sugar 130g Milk 400g Fresh brewer’s yeast 25g Whole eggs 320g Butter 350g Salt 15g Mix the flour, milk and yeast in a planetary mixer using a steel leaf tool. Then, add the eggs, one by one, and, later on, the sugar, until it’s been incorporated in the dough. Then […]
In this article, we analyze the current scenario of the artisanal gelato market to identify the strategic and strategic levers on which to focus, with the goal of managing a truly profitable gelato shop in the face of a future with great opportunities and challenging situations to manage. The Italian artisanal gelato market is today […]
