Comprital is an Italian company founded in the heart of Milan more than thirty years ago, active in the gelato field from the beginning. Today, it is one of the best-known Italian companies for what concerns innovation, product quality and creativity. The company counts on 26 lines of products, a highly qualified research and development […]
Lest’s discover a technological and innovative method of sale which is gaining popularity in Italy and abroad, allowing gelatieri to sell their products at every time of the day. In the last two years, the lack of employees has turned into one of the main problems that gelatieri have to face. A situation in some […]
Breeding female donkeys is becoming more and more important as time passes, but its milk is still considered a niche product, despite its many and easily deducted potentials. Opening and developing new donkey farms would also mean: Opening to an Italian and international market where, at the moment, there wouldn’t be any qualified competitors and that […]
In today’s fast-evolving digital world, being visible online is essential to all kind of businesses, especially for the local ones, such as our gelato shops. There are several tools on Google which can help artisan businesses to grow online, such as: Google Maps, the map and navigation app, the Google search engine and, finally, Google […]
After a period which, due to the complexity of events that have undoubtedly changed our habits and the majority of ways in which we live our life and our relationships, on the one hand it seems as if we have entered a “house-less” age, a sort of space in which uncertainty and fear prevail; on […]
Too often the extraordinary power of artisan gelato gets forgotten or even given for granted, placed along one of the many – too many product that are now available on the market: a food offer strongly focused on creating needs instead of satisfying them. An offer focused on producing what one would wish to have, […]
How many gelato shops do a clientele’s analysis, and how many gelatieri really know their clients? Using the concept of target in gelato-making can lead to great results, both in gaining new clients and in building consumer loyalty with the ones they already have. Talking about target in our industry, learning to categorize and understand […]
Ever since its domestication, which happened in 5000 B.C., the donkey has always been used as a means of transport: everything was moved around on donkeys’ backs, from agricultural to artisan products, thus gaining the name of beast of burden. At the same time, donkeys were a labor force: they made the press and mill […]
