In today’s fast-evolving digital world, being visible online is essential to all kind of businesses, especially for the local ones, such as our gelato shops. There are several tools on Google which can help artisan businesses to grow online, such as: Google Maps, the map and navigation app, the Google search engine and, finally, Google […]
After a period which, due to the complexity of events that have undoubtedly changed our habits and the majority of ways in which we live our life and our relationships, on the one hand it seems as if we have entered a “house-less” age, a sort of space in which uncertainty and fear prevail; on […]
How many gelato shops do a clientele’s analysis, and how many gelatieri really know their clients? Using the concept of target in gelato-making can lead to great results, both in gaining new clients and in building consumer loyalty with the ones they already have. Talking about target in our industry, learning to categorize and understand […]
The path of gelato shops is full of challenges that in many cases may give us interesting opportunities. But the outcome is not so predictable. The road is still uphill. The final results all have to do with a specific element, though: the capability of the galatiere/ businessperson. Even today, if we analyze the best-selling […]
