Marketing

How many gelato shops do a clientele’s analysis, and how many gelatieri really know their clients? Using the concept of target in gelato-making can lead to great results, both in gaining new clients and in building consumer loyalty with the ones they already have. Talking about target in our industry, learning to categorize and understand […]

The path of gelato shops is full of challenges that in many cases may give us interesting opportunities.  But the outcome is not so predictable. The road is still uphill. The final results all have to do with a specific element, though: the capability of the galatiere/ businessperson. Even today, if we analyze the best-selling […]