The objective of my contribution id to encourage some thoughts on the role that all the protagonists in our field (producers, distributors, artisans, sector associations, specialized magazines, exhibition fairs, municipal institutions) could have, if they align to a common big dream: to concretely contribute to rise the quality of our sector and, consequently the quality […]
in a world that is turning more and more digital and competitive, being the owner of an artisan business requires knowledge of not only the balance of ingredients and the peculiar characteristics of the raw materials, but also of the digital world. Starting from social networks such as Facebook, Instagram, TikTok, and continuing with the […]
Man is what he eats” claimed the German philosopher Feuerbach in 1862 and a people can only improve if it improves its food security. Nowadays it’s a given that the new value of food in contemporary society has to lead us to new reflections, starting from production companies, services and up to consumers who buy […]
Among the giants of the gelato world, there are some names that made history. Names that not only did a great service to the field with revolutionary innovations, but also have been able to stay in our memories thanks to the personalities who embodied values and ideals. To fully understand what we’re talking about, we […]
Lately, on Facebook pages and on various digital medias, we receive more and more often email, fake mentions and, most of all, false direct messages, even from seemingly-true accounts, but which hide real scam attempts. This phenomenon is spreading more and more widely and in the last few moths it ha reached an alarming and […]
What are emotions? Emotions are something that escape the authority of the individual subject and overcome it. They are a mean to get in touch with someone else. They are the way we act to each other. They are something that can unite or divide us, transforming us in new people, parts of groups or […]
In many of the articles I’ve written on marketing, I often focused on the “do”: which things a gelatiere should do in order to have a successful gelato shop, which strategies should be followed, which skills should he focus on, which gelato should be made; certainly I’m notalone in this trend, since our specific historical […]
When dealing with clients, people usually act according to the “win-lose” principle, where the supplier wins, and the customer looses, instead of acting according to the “win-win” principle, where both parties gain benefits from such interactions. Therefore, many people are particularly careful or even biased because, during the purchase, the most common idea is that […]
In today’s fast-evolving digital world, being visible online is essential to all kind of businesses, especially for the local ones, such as our gelato shops. There are several tools on Google which can help artisan businesses to grow online, such as: Google Maps, the map and navigation app, the Google search engine and, finally, Google […]
After a period which, due to the complexity of events that have undoubtedly changed our habits and the majority of ways in which we live our life and our relationships, on the one hand it seems as if we have entered a “house-less” age, a sort of space in which uncertainty and fear prevail; on […]
