Among the giants of the gelato world, there are some names that made history. Names that not only did a great service to the field with revolutionary innovations, but also have been able to stay in our memories thanks to the personalities who embodied values and ideals. To fully understand what we’re talking about, we […]
Lately, on Facebook pages and on various digital medias, we receive more and more often email, fake mentions and, most of all, false direct messages, even from seemingly-true accounts, but which hide real scam attempts. This phenomenon is spreading more and more widely and in the last few moths it ha reached an alarming and […]
What are emotions? Emotions are something that escape the authority of the individual subject and overcome it. They are a mean to get in touch with someone else. They are the way we act to each other. They are something that can unite or divide us, transforming us in new people, parts of groups or […]
In many of the articles I’ve written on marketing, I often focused on the “do”: which things a gelatiere should do in order to have a successful gelato shop, which strategies should be followed, which skills should he focus on, which gelato should be made; certainly I’m notalone in this trend, since our specific historical […]
When dealing with clients, people usually act according to the “win-lose” principle, where the supplier wins, and the customer looses, instead of acting according to the “win-win” principle, where both parties gain benefits from such interactions. Therefore, many people are particularly careful or even biased because, during the purchase, the most common idea is that […]
In today’s fast-evolving digital world, being visible online is essential to all kind of businesses, especially for the local ones, such as our gelato shops. There are several tools on Google which can help artisan businesses to grow online, such as: Google Maps, the map and navigation app, the Google search engine and, finally, Google […]
After a period which, due to the complexity of events that have undoubtedly changed our habits and the majority of ways in which we live our life and our relationships, on the one hand it seems as if we have entered a “house-less” age, a sort of space in which uncertainty and fear prevail; on […]
How many gelato shops do a clientele’s analysis, and how many gelatieri really know their clients? Using the concept of target in gelato-making can lead to great results, both in gaining new clients and in building consumer loyalty with the ones they already have. Talking about target in our industry, learning to categorize and understand […]
The path of gelato shops is full of challenges that in many cases may give us interesting opportunities. But the outcome is not so predictable. The road is still uphill. The final results all have to do with a specific element, though: the capability of the galatiere/ businessperson. Even today, if we analyze the best-selling […]
