OPEN LAB In the last couple of years, “free of” products have become extremely popular and now, more than ever, health related claims guide customers’ choices. zHero is Leagel’s new line of products qith no added sugars, lactose-free and gluten-free, which is capable of transforming artisan gelato into an healthy food. Thanks to Leagel’s zHero […]
Among the giants of the gelato world, there are some names that made history. Names that not only did a great service to the field with revolutionary innovations, but also have been able to stay in our memories thanks to the personalities who embodied values and ideals. To fully understand what we’re talking about, we […]
For some times now, donkey milk has become a good food for many types of customers, considering its high digestibility, its high vitamin, mineral salt and sugar content; but without any doubts, the characteristic that put this product in the spotlight is its chemical composition, which is very similar to human milk. For this exact […]
Lately, on Facebook pages and on various digital medias, we receive more and more often email, fake mentions and, most of all, false direct messages, even from seemingly-true accounts, but which hide real scam attempts. This phenomenon is spreading more and more widely and in the last few moths it ha reached an alarming and […]
What are emotions? Emotions are something that escape the authority of the individual subject and overcome it. They are a mean to get in touch with someone else. They are the way we act to each other. They are something that can unite or divide us, transforming us in new people, parts of groups or […]
In many of the articles I’ve written on marketing, I often focused on the “do”: which things a gelatiere should do in order to have a successful gelato shop, which strategies should be followed, which skills should he focus on, which gelato should be made; certainly I’m notalone in this trend, since our specific historical […]
When dealing with clients, people usually act according to the “win-lose” principle, where the supplier wins, and the customer looses, instead of acting according to the “win-win” principle, where both parties gain benefits from such interactions. Therefore, many people are particularly careful or even biased because, during the purchase, the most common idea is that […]
This column is meant to present for the first time the best on the market in our field. In this episode, we are looking at one of the leading products by Fructital, an historical brand in the sector. A variegate rich in chopped toasted pistachios, without milk and dairy products and with no added sugars, in […]
